Podcast Metrics and Statistics
Widely accepted podcast metrics and statistics remains critical to the future growth of podcast advertising. When marketers and advertisers reach the point where they believe in the podcast measurements available, podcasts will take their rightful place in grabbing serious marketing spend.
A number of articles, reports and research are available on this topic; the following are for your consideration:
2007
- >Podcast Advertising: A $400M Business by 2011?; E-Commerce ; By John P. Mello Jr., MacNewsWorld / ECT News Network (February 27, 2007)
- > A Free Research and Planning Tool, for Podcasts Only ; Clickz (February 14, 2007)
- Podvertising; Meet You on the Download, Dude; eMarketer (February 23, 2007)
2006
- Podcasting Site Roundup; Podcasting Site Roundup (August 23, 2006)
- Special Report: MarketingSherpa's Practical Podcasting Guide for Marketers; Marketing Sherpa (August 22, 2006)
- Special Report: MarketingSherpa's Practical Podcasting Guide for Marketers; Marketing Sherpa (August 21, 2006)
- B2B Marketing Needs A Makeover - Now; Forrester (August 2, 2006)
- The Podcast Consumer Revealed: An Exclusive Early Look at the Growing Podcast Audience; Edison Media Research (July 14, 2006)
- Nielsen: Podcasting Remains a Niche Activity; Mediaweek (July 12, 2006)
- Researcher sees huge growth in podcast audience; CNET (July 6, 2006)
- Podcast: Emerging Platforms & Metrics; iMedia (July 7, 2006)
- The Podcast Consumer Revealed: An Exclusive Early Look at the Growing Podcast Audience; Edison Media Research (July 1, 2006)
- MarketingSherpa's top 10 best blogs & best Podcast of 2006: Readers' Choice Award Results; Marketing Sherpa (June 26, 2006)
- The Podcast Audience Revealed; Edison Media Research (June 20, 2006)
- Oneupweb's Podcasting White Paper; iMedia (June 12, 2006)
- Internet & Multimedia 2006: On-Demand Media Explodes; Edison Media Research (June 6, 2006)
- State of Chinese Podosphere; China Web2.0 Review (May 14, 2006)
- Podtrac Survey: Most People Listen to or View Entire Podcasts by Podcasting News (May 3, 2006)
- Arbitron: 27 Million American Podcast Listeners: Podcast Users Young and Rich by Podcasting News (April 14, 2006)
- Who is Podcasting?; Paul Colligan's Blog (April 24, 2006)
- IPod ownership is exploding; Jacobsmedia (April 28, 2006)
- Podcasting Hits The Charts; Forrester Research (May 28, 2006)
- Podcast Statistics from Podtrac; Podtrac (March 13, 2006)
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